Nina Gerwin's Blog

New Media and Integrated Marketing Executive. I am currently immersed in internet marketing, social networking, virtual worlds, TV entertainment, online video – and their convergence therein, and am passionate about applying that knowledge to new situations.

I’m all about maximizing customer acquisition and engagement through targeted marketing strategies and integrating direct marketing campaigns with big brand creative sensibilities across online and offline media and sales channels. I bring new strategies, tactics, and technologies to improve profits and productivity in highly transactional and data-driven businesses.

I’m personally driven by challenges and the determination to understand how and why things work the way they do in order to make them better. I stay on the cutting edge of emerging and current marketing and technology trends through forums, conferences and constant monitoring of the latest news, research, analysis, best practices and interesting industry takes.

My background includes Fortune 500 corporations like HBO and Disney, mid-sized companies like Bare Escentuals and Architectural Digest, and start-ups.

Marketing expertise covers:

• driving multichannel and cross-channel customer acquisition and retention revenues via integrated, targeted, multichannel direct marketing
• brand management
• traditional media:  broadcast, DRTV, cablenets, radio, print, email, direct mail, catalogs, out-of-home
• new media:  online video, social nets, virtual worlds, internet marketing
• virtual meeting applications for distributed workforces
• retail, speciality doors, inbound and outbound call centers, field sales, ecommerce, customer care sales channels
• SEO, SEM, website development
• customer and media data analyses and recommendations
• creative development and campaign management
• market and competitor analyses
• turnaround analyses and recommendations
• start-up product positioning recommendations
• product development
• product launches
• product training
• affiliate relationships & co-op marketing
• DMA specific campaigns 

Contact us today.  hello@theNRGgroup.net